cookie-cutter 진부한/판박이의
커뮤니티 이벤트 후, 뻔한 팔로우업 메일을 보내지말고 구체적인 디테일을 넣어 진정성을 보여라.
You put a face on your email and elt them know that you're not just shotting off cookie-cutter follow-ups to make any connection you can.
ex) Cookie cutter houses means houses in a community that all look the same, with the exception of exterior colors.
EX )
Avoiding the Cookie-Cutter Look (NYtimes)
*go head to head 정면으로 맞서다
they compete directly with each other